The existing logo lacked cohesion with her expanding brand presence (website, social media, events). The visual style felt too simple and didn’t convey the calm, grounded nature of her work. She needed a symbol that could represent both connection to nature and human wellbeing, applicable across products, workshops, and online materials.

I explored wellness brands, focusing on how natural elements are used in visual identities; organic linework, botanical motifs, and soft earthy tones. Anissa resonated with the idea of integrating a pine tree as a symbol of strength, rootedness, and natural healing. I developed a moodboard, which inspired the direction for the logo mark.

The chosen color palette draws inspiration from the natural tones; soft earth, forest greens, and warm neutrals that evoke calm and connection. Light Cream and Tan create a grounded, approachable base, while Pine Green embodies growth and renewal. Burnt Orange introduces a touch of warmth and energy, representing vitality and the human spirit. Finally, Charcoal Grey balances the palette, adding depth and modern sophistication. Together, these tones express a brand that feels both rooted in nature and elegantly contemporary, mirroring Anissa’s holistic approach to wellbeing.

The identity revolves around two key components: a refined serif wordmark and a minimal, hand-drawn pine tree illustration. The pine tree serves as a metaphor for balance, grounding, and natural strength, a visual reflection of Anissa’s practice. Its organic line quality contrasts the structure of the typography, creating a harmonious dialogue between nature and professionalism.