During the discovery phase with Polyfill, the goal was to understand their vision. We discussed their target audience and long-term goals. I developed a brief that captured their core values, mission and service offerings. This early alignment helped establish a clear direction, ensuring that every design decision moving forward would reflect who they are as a company.

As a startup, Polyfill needed a cohesive brand identity and a professional online presence to reflect their technical expertise and forward-thinking approach. The goal was to create a brand that would instill confidence, clearly communicate their services, and highlight their portfolio of innovative projects. Alongside the branding, a clean, responsive website was essential to serve as both a showcase of their work and a touchpoint for potential clients and collaborators.

For the logo, Polyfill emphasized their preference for a clean, monochrome aesthetic — something modern, confident, and minimal. With that in mind, I designed a bold wordmark using a strong, sans-serif typeface that conveys stability and forward-thinking. To add a distinctive, futuristic edge, I designed custom cutouts in the letters “P” and “Y.” These details give the logo a sleek, tech-driven character while keeping the overall look refined, minimal and versatile.

To complement the sleek brand, I designed business cards that reflect Polyfill’s dark theme aesthetic. The layout emphasizes clarity and precision, with clean typography and ample white space to maintain a refined, professional feel. These cards not only serve as a practical touchpoint for client interactions but also reinforce brand recognition and present Polyfill as a trustworthy partner in the tech space.

To establish a strong and consistent presence on LinkedIn, I designed a custom banner and profile logo for Polyfill that align with their overall brand identity. The banner features a bold, minimal layout that reflects the company’s modern and tech-forward aesthetic, while subtly highlighting key messaging and visual elements from the brand. The profile logo was optimized for clarity and visibility at small sizes, ensuring it stands out in feeds and search results. Together, these assets help reinforce Polyfill’s credibility and make a strong first impression across their professional network.

To begin the website process, I created a sitemap to map out the site’s structure and figure out the most logical way for users to navigate. Organizing the content into clear categories helped make everything easier to find and kept the overall experience simple and accessible. From there, I sketched out a few low-fidelity wireframes to explore layout ideas and test what would work best. The focus was on highlighting key content, keeping things intuitive, and placing the most important sections where users would naturally look first. These early drafts gave me a solid plan to move forward with, making sure the site was easy to use before diving into the visual design.

To make it easier for visitors to browse Polyfill’s projects, I designed and built an interactive carousel feature on the website. This allows users to scroll through different projects one at a time, using forward and back buttons for smooth navigation. Each project includes a title, short description, image, and a button that links to more details. The carousel makes the experience more dynamic and engaging, while also helping users explore the work in a clear and visually appealing way.

Built in React, the website effectively showcases Polyfill’s expertise in providing scalable digital solutions, highlighting their core services such as UX/UI design, technology stack, client testimonials, process and projects. I designed a dedicated projects page to highlight their body of work, including their tech stack and tools used for each project.